Flyers can be useful to disseminate information, call attention to special offers or sales, alert people to fundraisers or other events, or just to make special announcements. Microsoft Publisher lets you create flyers for any of these purposes, using either its built-in templates or from scratch, and you can customize your flyer with special tear-offs to generate a response from prospective customers. Following are instructions for how to create a flyer using Microsoft Publisher 2003, 2007, and 2010. Choose a flyer design. Microsoft Publisher organizes its flyer designs and templates according to the purpose you plan to use your flyer for. • In Publisher 2003, select 'New' from a design in the New Publication task pane, then select 'Flyers' from Publications for Print and click the arrow to the left of 'Flyers' to see a list of available flyer types. Select the design you want from the Preview Gallery at the right. 26+ Free Download Event Flyer Templates in Microsoft Word Format. These sample templates in Word format can greatly help you create your personalized event flyer as these contain useful layout guidelines, like bleed lines, cut lines and safe areas. Symphony Orchestra Concert Event Flyer Template word File. Take the guesswork out of graphic design; Save hours of layout and production time; Download our free Publisher templates. Free Publisher Brochure Template Brochure. Free Sample Publisher Tri-Fold Brochure Template Tri-Fold Brochure. Free Publisher Flyer Template Flyer. Free Publisher Business Card Template. • In Publisher 2007, select 'Flyers' from Popular Publication Types, then select 1 of the designs from Newer Designs, Classic Designs, or Blank Sizes. You can click on any design to see a larger version of it in the upper right of the Flyer Options task pane at the right of the screen. • In Publisher 2010, select 'Flyers' from Available Templates, then select a design from the display of flyer templates. You can click on any design to see a larger version of it in the upper right of the Flyer Options task pane at the right of the screen. • If you don't see the design you want and you have an Internet connection, you can download additional templates from Microsoft. Decide whether your flyer is a handout or a self-mailer. Most flyers are handed out directly to customers (handbills) or placed at locations where people can take them with them as reminders of the event they promote. However, sale, fundraiser, and special offer events are often sent as direct mail to targeted customers to elicit a greater response than would be achieved by handing out or placing flyers. Adding an address to a flyer in Publisher creates a second (back) page, the top third of which includes spaces for a mailing and return address. (You supply the mailing addresses from a mail merge from a Microsoft Excel spreadsheet or a Microsoft Access database.) To make the flyer a self-mailer, do the following: • In Publisher 2003, select 'Include' under Customer Address to include a mailing address or select 'None' to exclude it. • In Publisher 2007 and 2010, check the 'Include customer address' box to include a mailing address and uncheck the box to leave it off. • The option to include a mailing section on the back of the flyer is not available if you choose to make your flyer from a blank template. Decide if your flyer should include a graphic. Some of the available templates include a sunset graphic as a placeholder image and offer you the option of including or excluding the graphic in your flyer. Including a graphic can add visual appeal to your flyer, particularly if the graphic is relevant to the specific event, announcement, or offer it is promoting. If you keep the placeholder graphic in when creating your flyer, you can later change it for your own graphic image. • To include the graphic placeholder in Publisher 2003, select 'Include' under Graphic to include it or select 'None' to exclude it. • To include your own graphic in Publisher 2007 or 2010, check the 'Include graphic' box to include the graphic and uncheck the box to exclude it. • This option is not available if you choose to make your flyer from a blank template. You can, however, insert a picture or other graphic object with the Insert Picture feature in your version of Publisher. Include any necessary tear-offs. If you're using your flyer to get information from the people who see it, or to promote a sale or special offer, you'll likely want to add tear-offs to get that information from them or to put a coupon in their hands to encourage them to come. The Tear-offs dropdown offers several options: • None. Choose this option if your flyer is designed solely to present information to the reader without offering him or her any incentives or soliciting information from the reader in return. • Contact information. Choose this option if your flyer is designed to solicit customers and have people tear off your contact information while the flyer remains posted to attract other customers. (Some templates are already designed to feature this kind of tear-off and so do not support the Tear-offs dropdown options.) • Coupon. Choose this option if your flyer is promoting a sale or special offer and you wish to offer a discount to people who respond to your advertisement. • Order form. Choose this option if your flyer is promoting a special offer on a product or service and you are soliciting orders from customers with it. • Response form. Choose this option if your flyer is promoting a product, service, or event and you are trying to find out if someone is interested in it to follow up with more information. (Some templates are already designed to solicit this information and so do not support the Tear-offs dropdown options.) • Sign-up form. Choose this option if, as for the response form, your flyer is promoting an event and you are trying to find out if someone is interested in it and, more importantly, willing to take part in or assist with it. Sign-up forms are more likely to be used with posted flyers, while response forms are more suited to self-mailers. (Some templates are already designed to solicit this information and so do not support the Tear-offs dropdown options.) • Tear-off options are also unavailable if you are creating your flyer from scratch. Choose the color and font scheme for your flyer. Each flyer template comes with a default color and font scheme, but if you wish to use a different color or font scheme, you can do so by selecting the appropriate new scheme. Choose a new color scheme from one of the named color schemes in the Color Scheme dropdown and a new font from the Font Scheme dropdown. • You can also create your own custom color or font scheme by selecting the 'Create new' option from either the Color Scheme or the Font Scheme dropdown. • If you are producing other marketing materials in Publisher, such as brochures, gift certificates, or special stationery, you should choose the same color and font scheme for all these materials to present a consistent brand identity for your business.
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